What Is Royalty Rewards®?
Royalty Rewards® is a unique program owned and operated by two of North America’s leading Direct Marketing experts, Rory Fatt and Bill Glazer. Together they have created an ironclad customer appreciation program that works on autopilot, adding tens-of-thousands of dollars to your bottom line.
Rory Fatt has been in the food industry for over fourteen years. He has owned three different food companies and sold one to an international food company with sales in excess of $50 Million.
He has been featured as part of the cover article in a highly regarded business magazine and had a full-page favorable review about his company in another.
He’s been nominated twice for Entrepreneur Of The Year, interviewed on the top radio show in his market, twice in his daily newspaper, rated the best food company in his category by the number one evening news-hour show in his market.
Bill Glazer is the #1 most celebrated marketing advisor to the retail industry, with hundreds of top stores nationwide utilizing his innovative direct-response advertising and direct mail, lab tested with his own two exceptionally successful Baltimore stores.
Bill’s strategies for prospering against all odds have made him something of a celebrity in his industry, and propelled him into a second business as a top marketing and business consultant to over 700 retail store owners nationwide in over 37 different categories.
How it works?
Statistics show that customers belonging to a loyalty program visit a business ,on average, twice as often, and spend four times as much money.
With statistics such as that it’s no wonder that almost every business out there has some sort of customer loyalty program. But do these business have a program that does all the work for them? No.
Our Royalty Rewards® program will jumpstart your business by increasing customer frequency and spending in your business while you sit back and watch your bottom line grow.
Why it works
It is five to seven times more expensive to find a new customer than to retain an existing one. This means that every dollar spent on marketing to an existing customer will return 5x more profit than the same dollar on new customers.
With numbers like that, it is critical that the marketing to existing customers is as effective as possible. Past results, have shown that our cards enjoy a 22% better response rate over other direct mail campaigns.
Proof it works
With Royalty Rewards® you don’t have to guess if it is working or not. All of your customers’ information and statistics are included in a customized database.
The power of the data base comes into play with extensive business reporting.
Member information like sign ups by month, sales year to date and sales by month are at your fingertips. Also the top percentage of customers by dollar spent amount and by visit frequency will keep you informed about progress.